Art & Alchemy of Coaching2021-04-16T13:32:04+01:00

Project Description

NEW! Advanced Accredited Coach Training

Deepen your coaching practice and understanding of coaching psychology with our upcoming coach training programme: The Art and Alchemy of Coaching!

Accredited by the International Coaching Federation

This programme will offer ~75 coach-specific training hours from the International Coaching Federation (ICF). Upon completion of the programme, participants will be able to progress from the ICF ACC to the PCC Credential.
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Recommended for:

Coaches Who Have Completed Our Science & Art Programme

Art & Alchemy has been created as a follow-up training to our Science & Art of Organisational Coaching programme.

ICF ACC Credentialed Coaches

This programme is ideal for those looking to complete additional coach-specific training for their ICF PCC Credential application.

Experienced Coaches

Coaches who have already completed at least 60+ hours of coach-specific training and have logged at least 200-300+ hours of client work are ready for Art & Alchemy.

Coaches moving from ICF PCC to MCC Credential

This programme is also good for coaches looking for additional coach-specific training for their ICF MCC Credential application.

Programme Content:

Module 1: ​The Doing of Professional Coaching

The first module is an advanced exploration and practice of the ICF Core Competencies that enables you to be confident of your coaching skills at the ICF Gold Standard Professional Certified Coach level. You will enriching your coaching practice through deeper exploration of the work the client needs to do in order to enable them to enhance their own learning, self-awareness and development.

Curriculum includes:

  • Deep Dive on ICF Core Competencies 3, 6, and 7
  • Listening for the person through language (minimising, metaprograms, language and preferences, language and biases/filters, the 4th Level of Listening)
  • Exploration of the fullness and richness of contracting, levels of contracting, partnering in contracting
  • Partnering for psychological equality and a client-centred relationship
  • Styles of Intervention
  • Use of Challenge
  • Reframing perspectives and perceptual positions
  • Daily coaching practice with PCC+ level feedback
  • Daily demonstrations of coaching at PCC+ level
  • Daily exercises to explore the ICF Core Competencies at PCC+ level
  • Daily exercise to explore the use of models and theories taught in coaching practice

Module 2: ​The Being of Professional Coaching

This module highlights the importance of the being of the coach in terms of your mindset, ongoing personal and professional development and coaching presence to underpin the professionalism and quality of your coaching practice. It focusses on coaching the person when working with clients and establishing the conditions for effective coaching practice through the deep trust and safety that is enabled through partnering.

Curriculum includes:

  • Deep Dive on ICF Core Competencies 1, 2, 4 and 5
  • Cultivating Trust and Safety
  • Time to Think
  • The relevance of Client Context
  • Openness and Transparency (navigating boundaries)
  • Working with strong emotions and managing our own emotions
  • Embodying a Coaching Mindset
  • Being into Doing
  • Silence is truly golden
  • Ethical matters
  • Deepening the “Being”
  • Daily coaching practice with PCC+ level feedback
  • Daily demonstrations of coaching at PCC+ level
  • Daily exercises to explore the ICF Core Competencies at PCC+ level
  • Daily exercise to explore the use of models and theories taught in coaching practice

Module 3: ​Art & Alchemy

The final module integrates the doing and the being of coaching into a natural, creative and transformative conversation that leads to client growth. You will transition from being a competent technical practitioner to an Alchemist—displaying artistry as you work with your clients in the dance of coaching.

Curriculum includes:

  • Deep Dive on ICF Core Competency 8
  • Transactional vs. Transformational coaching
  • Topic vs. Person
  • Working with whole person
  • From steps and actions to growth and potential
  • How am I an artist when I coach?
  • What does alchemy now mean for me in my coaching practice?
  • Integration exercises
  • Daily coaching practice with PCC+ level feedback
  • Daily demonstrations of coaching at PCC+ level
  • Daily exercises to explore the ICF Core Competencies at PCC+ level
  • Daily exercise to explore the use of models and theories taught in coaching practice
  • And more!

Programme Dates

Autumn 2021: C1 Pilot Programme Live Online

Kick-off Webinar: September 6, 2021, 9.30 – 10.30 am (London)

Module 1:

  • 3-Day Workshop: September 14, 15 and 21, 2021, 9 am – 5 pm (London)
  • Triad observed coaching practice session: October 22, 2021 9 am – 12.30 pm (London)

Module 2: 

  • 3-Day Virtual Workshop: November 9, 10 and 16, 2021, 9 am – 5 pm (London)
  • Triad observed coaching practice session: January 14, 2022, 9 am – 12.30 pm (London)

Module 3: 

  • 3-Day Virtual Workshop: February 15, 16, and 22, 2022, 9 am – 5 pm (London)
  • Triad observed coaching practice session: March 25, 2022, 9 am – 12.30 pm (London)

Spring 2022 C2 Live Online

Kick-off Webinar: February 18, 2022, 1 – 2 pm (London)

Module 1:

  • 3-Day Workshop: February 23, 24 and March 3, 2022, 9 am – 5 pm (London)
  • Triad observed coaching practice session: April 1, 2022, 9 am – 12.30 pm (London)

Module 2: 

  • 3-Day Virtual Workshop: April 27, 28 and May 5, 2022, 9 am – 5 pm (London)
  • Triad observed coaching practice session: May 27, 2022, 9 am – 12.30 pm (London)

Module 3: 

  • 3-Day Virtual Workshop: June 8, 9, and 16, 2022, 9 am – 5 pm (London)
  • Triad observed coaching practice and webinar: July 8, 2022, 9 am – 12.30 pm (London)

If you are an organisation wanting to run this programme internally for a group, please contact us directly to discuss further.

Your Investment

Special Pilot/Launch Pricing for Autumn 2022: £4,200 (inc. taxes)

£5,100 (inc. taxes)

A deposit of £300 is payable upon registration to reserve your place.
Payment options and instalment plans are available upon request.

I’m interested in the Art & Alchemy of Coaching programme!

Register Now

Have questions? Not sure which programme is right for you?

Join us for our next Becoming a Coach: Think with a Drink webinar.

Thursday, June 17, 2021 from 4-5 p.m. (London) 

Register Now

Frequently Asked Questions

Who is Art & Alchemy of Coaching for?2021-03-16T00:32:56+00:00
The Art & Alchemy of Coaching advanced coach training is for coaches who have already completed at least 60+ hours of coach-specific training. They may either already hold an ICF Associated Certified Coach (ACC) Credential and are now wanting to progress toward their ICF Professional Certified Coach (PCC) Credential, or they may have completed their foundational coach training and are now looking for more advanced training at the PCC level. Coaches who have not yet completed their 60+ hours of foundational coach-specific training might be interested in our Science and Art of Coaching programme and then complete the Art and Alchemy of Coaching programme later on.
Why do I need to do advanced coach training?2021-03-16T00:34:41+00:00
The International Coaching Federation (ICF) requires 60+ hours of coach-specific training as part of their Associate Certified Coach (ACC) Credential application and 125+ hours of coach-specific training for the Professional Certified Coach (PCC) Credential application. Our Science and Art of Coaching programme provides the ACC level coach-specific training element and Art and Alchemy of Coaching provides the PCC level of coach-specific training. Each programme offers approximately 75+ hours of ICF Accredited coach-specific training which comfortably covers the ICF requirement.
What are the benefits of a PCC Credential?2021-03-16T00:35:13+00:00

If a coach already holds an ICF Associate Certified Coach (ACC) Credential, they have the option to renew that credential when it expires after three years, as long as they have met the ICF’s renewal requirements. However, if the coach is working actively with clients and is progressing towards the 500+ hours of client work required by ICF for a Professional Certified Coach (PCC) Credential application, there is a great opportunity to take that next step in development! All ICF Credentials are considered to be Gold Standard and best in class, however the PCC Credential is often viewed in the marketplace as a strong marker for coaches of their commitment, experience, depth and breadth of training, and their active role in their profession. As such, more and more organisations place an expectation on coaches to have an ICF Credential and quite often for it to be at least at PCC level.

Once I’ve completed Art & Alchemy, do I get my PCC?2021-03-16T00:31:19+00:00
Coach-specific training is one part of a credential application, along with building a log of client work. In addition, coaches need to complete at least 10 hours of Mentor Coaching as part of that application and in support of their preparation for the ICF Assessment process. This is a separate development activity to the training itself and can be completed by the coach with a suitable Mentor Coach. We offer this element through our Mentor Coaching Group Programme which runs twice per year. Learn more about the PCC Credential here.

Your coach development is a journey—not a destination

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