Business Development for Coaches

Business Development for Coaches

Coaching is an incredibly fast-growing profession and many people calling themselves coaches are operating in all aspects of the marketplace. Over the years, we have seen three key differentiators regarding those coaches whose business develops well over time and those whose coaching practice doesn’t quite “take off”…

One is undertaking professionally recognised and accredited coach training.

The second is investing in ongoing professional and personal development

The third is approaching the set-up of your coaching practice as a business venture and taking the appropriate and necessary steps to establish a foundation for success. This programme will give you that foundation!

The programme comprises four x 2-hour virtual sessions which will cover the following areas and give you the kick-start you need to launch your coaching business!

Marketing:

• Getting clarity what you want from your coaching practice, your vision, and goals and how you can most effectively articulate them.
• Identifying your marketplace and how your offering fits in.
• Developing a marketing strategy.

Sales:

• Identifying your audience and their needs.
• Exploring how you will reach them, engage with them and share your offering.
• Clarifying how you will ask for business and ask for fees.

Financials/Legal:

• Exploring how much you want to work and how much you want or need to earn.
• Establishing a free structure and what kinds of coaching packages you might offer.
• Drafted the framework for your business plan.
• What the legal considerations you must factor in?

Documentation:

• Identifying the core content for your coaching contract.
• Considering what tools and/or assessments you might offer.
• Establishing what other documentation will you provide:
  • Pre-/Post-Coaching session.
  • Induction package.
  • Chemistry session info.
  • What is coaching and how to get the best from your coach.
  • How to hire a coach.
  • Wheel of life, etc.

Approach:

The programme will introduce various tools and techniques to help you explore, define, and articulate various aspects of your business development plans. You will also have the opportunity to discuss your ideas and plans with other colleagues and to work together in a peer coaching setting offering you accountability buddies and thereby turn your aspirations into reality!

Takeaways:

You will:

• Use various tools to help you explore, define and gain clarity on various important aspects of establishing a professional coaching practice.
• Have the opportunity to work closely with other colleagues to develop your plans during the sessions and seek input and ideas from your peer group.
• Be coached (in between the sessions) by one of your peer group colleagues on the ongoing development of your plans, thereby having a supportive accountability buddy.
• Leave the programme with:
  • A coaching contract framework.
  • A drafted coaching induction package for use with your clients.
  • Drafted content for your overall Business Plan.
  • Core concepts captured for your brand.
  • A resources document to help you keep exploring and developing your business plans over time.