Now that you have had time to consider the three key principles to coaching culture, let’s look at the first steps to put this into action.

Step One: Be clear about your vision of success.

What are your criteria, goals and aspirations for a high-performance coaching culture in your organisation? What does that mean for you? What might be some characteristics of such a culture? For this, you could draw upon some of the work undertaken by the International Coach Federation (ICF) and the Human Capital Institute (HCI) in their research into coaching culture. Since 2014, ICF and HCI have partnered annually to explore the characteristics of strong coaching cultures and how organisations use coaching to achieve strategic objectives.

They define organisations with strong coaching cultures as those that meet at least five of the following criteria:

  • Strongly/somewhat agree that employees value coaching
  • Strongly/somewhat agree that senior executives value coaching
  • Managers/leaders (and/or internal coaches) received accredited coach-specific training
  • Coaching is a fixture in the organisation with a dedicated line item in the budget
  • All employees in the organisation have equal access to receive coaching from a professional coach practitioner
  • All three coaching modalities (internal coach practitioner, external coach practitioner and managers/leaders using coaching skills) are present in the organisation

For a closer look at these criteria and Steps Two and Three, sign up to receive this full series directly to your inbox. I want to help you bring coaching into your organisation in a way that truly makes a positive difference and is done by developing a strategy that is just right for you, your people and your business.

Tracy Sinclair, MCC

Tracy Sinclair, MCC is co-founder and CEO of Coach Advancement by Tracy Sinclair. She co-authored Becoming a Coach: The Essential ICF Guide (2020) and hosts the Coaching in Conversation podcast. In 2020, she founded Coaching with Conscience to have a positive impact on society and our environment through coaching.

Tracy is dedicated to the development of the coaching profession and the coaching community and has served in both local and global boards and workgroups for the International Coaching Federation. She was awarded an ICF Coaching Impact Award for Distinguished Coach in 2023, named one of the Leading Global Coaches of the Thinkers50 Marshall Goldsmith Coaching Awards (2019, 2021), and was a finalist for the Thinkers50 Coaching and Mentoring Award (2021). She is also a member of the Marshall Goldsmith 100Coaches and a trained coaching supervisor, mentor coach and ICF assessor.

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